this post was submitted on 22 Aug 2023
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Two key points that most people seem to be missing.
First, it’s a pro. This implies, based on naming schemes of other devices, there will be a cheaper model or maybe multiple in the future.
Second, this is absolutely an enterprise device. This device can help with productivity in work environments and such and is being marketed mainly towards businesses for employee use. If a business uses apple products and is interested in VR this is the product they will buy because they know it will be easy to set up and integrate seamlessly. Ya, it’s got some games and entertainment, but so do MacBooks and iPads which are also very successful for business use. But the primary market will be businesses buying this for employees that do a lot of travel where they can’t always have a laptop or, as AR improves, specialized fields where the AR can help/assist the user. That last one is interesting cause everyone has been saying it can be done but technology needs to catch up. Well with this it’s caught up. Just waiting on developers.
That's the hololens. It's already being used by industries for awhile now.
https://www.microsoft.com/en-us/hololens
Yes but there are in fact already options for business AR fields and HUDs as well which run cheaper price wise and likely are more performant and work with more architectures so this really feels like Apple just trying to grasp at what market share they can before they miss their chance. It's not revolutionary, it's just an Apple Hololense. Who cares.