this post was submitted on 02 Jul 2023
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Honestly? If it’s a way to siphon users away from Reddit and towards Lemmy, we all need to look at this sort of thing as an investment. Sure, it gives Reddit some cash up front… but it also siphons away their primary value proposition to advertisers: the user base.
Running subreddit-specific ads pushing lemmy/fediverse-hosted alternative for a couple months will do WONDERS in the long term.
And yes, it’s distasteful to give Steve money, but at the same time, giving him a comparatively small amount of cash now will ultimately end up taking a far, FAR more significant amount of money away from him later, in the form of audience count he can offer to his advertisers.
I don't know, I really don't believe ads can do that much wonders. I mean, apparently they do because otherwise we wouldn't have the whole internet plastered with them, but I personally don't think I've ever actually clicked on an ad in my entire life.
Well you see, people like you and me, who are borderline obsessive about our refusal to interact - or even be presented - with ads, are unfortunately very definitely outliers in terms of user archetypes on the modern internet.
Most sources I've seen claim that 42% of internet users use Adblockers, and the percentage obviously goes up as the age goes down. Considering the average Reddit user's age, the adblocking users might as well be the majority, so if you count in the people who don't block them but don't click on them either I don't think it's going to make that much of an impact.
And honestly I'm not even that obsessive about my ad experience, it's more that they rarely have anything I would be remotely interested about.