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We all grew up on monopoly, zero idea where you got that idea.
You can just look at the ads. You do not attract kids with 45 year old Jason mamosa and Chris Pratt. The ads are very tame and to me are clearly aimed ( and targeted) to my aging 40 year old marvel fan ass. Commercials for toddlers and teens just look different. The gameplay is not nearly "attention grabbing" enough to attract young children.
On the experience side, not a single one of my kids or their friends play this. I do know a bunch of parents who play in groups at the daycare asynchronously.
Maybe they pick up a few young people but it seems very clear this is a game targeted directly at the 35+ crowd who grew up with the modern original or whatever you want to call it.