this post was submitted on 19 Jun 2025
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Debunking the grey market beyond Steam (www.gamesindustry.biz)
submitted 1 day ago by misk@sopuli.xyz to c/games@sh.itjust.works
130 comments fedilink hide all child comments
 

Despite facing increased competition in the space, not least from the Epic Games Store, Valve's platform is synonymous with PC gaming. The service is estimated to have made $10.8 billion in revenue during 2024, a new record for the Half-Life giant. Since it entered the PC distribution space back in 2018, the rival Epic Games Store has been making headway – and $1.09 billion last year – but Steam is still undeniably dominant within the space.

Valve earns a large part of its money from taking a 20-30% cut of sales revenue from developers and publishers. Despite other storefronts opening with lower overheads, Steam has stuck with taking this slice of sales revenue, and in doing so, it has been argued that Valve is unfairly taking a decent chunk of the profits of developers and publishers.

This might change, depending on how an ongoing class-action lawsuit initiated by Wolfire Games goes, but for the time being, Valve is making money hand over fist selling games on Steam. The platform boasts over 132 million users, so it's perfectly reasonable that developers and publishers feel they have to use Steam – and give away a slice of their revenue – in order to reach the largest audience possible.

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[–] ryedaft@sh.itjust.works 4 points 7 hours ago

Okay so if Steam takes 30% and Itch takes 5% then the same game could be sold for approx $64 on Steam and $47 on Itch and the developer would take the same-ish amount home? But if they priced them the same they would make more money from Itch 🤑

And if you sell Steam keys separately then the user would still go to Steam to download and Steam would make sure that it goes to one person's library and a bunch of other jazz.