So is the issue that Valve kicks you off the platform if you sell your game cheaper somewhere else? That does seem a little troublesome. I don't think Apple or Sony has those restrictions? Apple takes 30% as well, right?
this post was submitted on 19 Jun 2025
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Yes. That is exactly the issue. It's not only Steam Keys either as some of the cultists would have you believe. Valve does require you to offer Steam Keys on other stores at the same price that you offer the game on Steam but that's not all. Now, while they don't specifically forbid you to offer different prices on stores that have nothing to do with Steam, they do reserve the right (do whatever the hell you want with this one simple trick!) to veto pricing on Steam for any reason. This has been historically used by Valve to block games that offer better pricing on competing stores. It goes something like this:
- I make a game and decide I want to make $7 per sale so I publish it on my site at $7.
- I want the game to be accessible to a wider audience so I publish it on other stores.
- Epic takes 12% so I price it at $8 there in order to keep making $7 per sale
- Steam takes 30% so I price it at $10 there for the same reason.
- Valve says $10 isn't a fair price and refuses to elaborate why, reminding me that they reserve the right to veto any price on Steam for any reason.
- I make my game $10 on all other stores
- Valve magically decides $10 was actually a fair price all along and finally publishes the game on Steam.
Only if you are selling a steam key elsewhere, they ask you to treat them equivalently but that doesn't mean you can't do sales for your products on other platforms.
It's a little weird cause it would be like buying an apple app on android to use on apple but apple doesn't get the 30% anymore so they ask you to at least price it about the same so people don't avoid buying from them completely.
Only if you are selling a steam key elsewhere
No. That's not true. You're spreading misinformation. Read the fucking lawsuit.
It is true. Valve does not enforce price parity for non Steam keys. Here is an example where the dev says that they are offering a better price on EGS because of the better cut:
https://twitter.com/HeardOfTheStory/status/1700066610302603405
https://store.epicgames.com/en-US/p/heard-of-the-story-ff3758
https://store.steampowered.com/app/1881940/Heard_of_the_Story/
Pretty clear example of the same game having a lower base price on Epic than on Steam.
Wolfire claiming Valve does this is something different from Valve actually doing it, and that's where the dispute lies. According to Valve, Wolfire's explanation of the price parity policy is incorrect.
Here's the policy itself: https://partner.steamgames.com/doc/features/keys#3
You should use Steam Keys to sell your game on other stores in a similar way to how you sell your game on Steam. **It is important that you don’t give Steam customers a worse deal than Steam Key purchasers. **
The policy is pretty leanient regarding the "worse deal" aspect. You're allowed to have a sale on one platform but not on Steam, as long as you offer "something similar" at a different moment to Steam users too.
It's OK to run a discount for Steam Keys on different stores at different times as long as you plan to give a comparable offer to Steam customers within a reasonable amount of time.
Even if you violate this policy, Valve will still sell your game, they may just stop providing you with Steam keys to sell.
I don't see Wolfire winning this tbh.
Yes, Valve enforcing price parity only when it's convenient for them is also addressed in the lawsuit.
The rest of your comment refers to Steam Keys. That's literally not what we're talking about.
https://partner.steamgames.com/doc/features/keys
That's the policy on steam keys. If you are not using their steam keys it's not covered by their contract agreement at least.
The lawsuit is not yet finished and while we can take their complaints into account we can't take them for fact.
The case was already dismissed once because they argued the 30% was controlling the market but it's been there since day 1 of their storefront and has not changed to force game price changes. Beyond that they argue that Valve bought servers to take them offline to push players to them but... That's not really on this point of price controlling or the ability sell non steam keys.
Literally RuneScape does this by offering memberships not available on steam.
If you see something I am missing from the lawsuit please let me know, preferably without the hostility if you can manage.
Okay so if Steam takes 30% and Itch takes 5% then the same game could be sold for approx $64 on Steam and $47 on Itch and the developer would take the same-ish amount home? But if they priced them the same they would make more money from Itch 🤑
And if you sell Steam keys separately then the user would still go to Steam to download and Steam would make sure that it goes to one person's library and a bunch of other jazz.
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