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Europe is cracking down on Big Tech. This is what will change when you sign on (apnews.com)

submitted 1 year ago by HappyMeatbag@beehaw.org to c/news@beehaw.org

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I read this wondering if there would be something strange, or an overreaction. There’s nothing like that at all. It’s basically just a law that forces tech companies to respect people and their right to privacy. Most of it is common sense stuff that you think they should do without having to be told.

Then you remember that there’s money involved, and people think ethics are too expensive.

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[–] shanghaibebop@beehaw.org 5 points 1 year ago* (last edited 1 year ago) (1 children)

Not really.

Now the 15 sponsored links will be irrelevant to YOU as a user since they can’t personalize the ads.

They can still use context advertising which does not use your personal information but only what you are giving to them for search.

Amazon search is probably the least impacted by this, since they use context advertising by default.