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๐wiki
Pantone 448 C is a colour in the Pantone colour system. Described as a drab dark brown and informally dubbed the "ugliest colour in the world", it was selected in 2012 as the colour for plain tobacco and cigarette packaging in Australia, after market researchers determined that it was the least attractive colour.
Same in the UK. They all look like that and have done for years now
My mate usually asks for a pack without the dead kid on it
They put a picture of a dead kid on a pack of cigarettes? Why? Cigarettes kill you very slowly, long after childhood. Just for the ugliness? That seems a step too far if it's completely unrelated to the risks of smoking.
Smoking during pregnancy increases the risk of preterm birth, and child mortality soon after birth. Second hand smoke isn't healthy for babies, either. It increases the risk of sudden infant death syndrome, among other, slower and probably more painful ways of dying.
You simply do not get it.
Shocking images like that put off new smokers and young adults, especially of the new generation who are very health and image conscious. It is working.
The pictures are not very accurate. And from the times I was a smoker, I remember everyone just making fun of them.