Yes, and I'm still a little surprised, even after the 4.

Are they really aiming for mainstream consumers? Because, I don't know, but I don't think they reach mainstream people at all.
Who they reach is those who are explicitly searching for this kind, techies, and they also have pretty different needs than the mainstream.

I mean, I think it's ok that they are making phones like these.
But what's weird is that they are not making phones for techies, who are their current audience, as I see.
I understand that it's costly to have different variants, but at least there would be 2 or 3, which are actually distinct in their features, for the different audiences. No need for different SoC, but like there's this one for the mainstream when that catches on. But then another for techies with jack, a smaller and normal screen (which means square, without camera hole, front camera is distinct if there at all) and less cameras on the back, maybe other diffs too like IR blaster or double sim and microSD. It could also have a different look, like shiny instead of glossy. I mean, it's a different audienve, the preferred looks will be most probably be different too.. and while I don't dislike how the non-screen parts of the 5 look like, it's not my cup of tea.