this post was submitted on 06 Jul 2023
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IMHO this is 100% the plan. If they play their cards right they stand to take out two birds with one stone (heh). They've already paid celebrities to be on there.
Still, this can only happen if Threads gets massive enough relative to the rest of the fediverse that the incompatibility doesn't hurt them equally.
...that is to say, it's all pretty likely, unless other strong competitors show up with ActivityPub support.
I don't think Meta really gives a shit about the Fediverse. They are hoping to take out Twitter though, and the Fediverse could be collateral damage.
Exactly, They don't give a shit about Fediverse.
So why using acticitypub at the first place?
Marketing and content boost for the start maybe? Mastodon has come up a lot recently (hell, even in local radio), so Meta can use this to promote their own product. And already have content right there for users joining Threads, it's not a blank slate.
After the initial boost and when sucking up millions of users they can just defederate and have their Facebook (or rather Twitter) 2.0.
Extra data to scrape through their servers.
Probably partly to avoid regulatory scrutiny. They can say they're not being monopolistic (even though they 100% are) because they're embracing open standards.
That's why they're not launching in the EU.
They're already over 2 million in like 2 hours.