My suspicion is his audience is the “smarter than thou” “centrists”. People who think both sides are the same and miss the Clinton administration. They probably on average think race was a non issue except people on the left keep making it one, they’re not pro union but support an amount of social safety, they may be cool with gay people but think that trans is too far (though they probably don’t like that pride is still a thing), probably support abortion but think it’s too common… And overwhelmingly his audience likely thinks they’re smarter than they are.