this post was submitted on 19 Sep 2023
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Innocent until proven guilty is a criminal philosophy in the US court system.
Companies, and social media operate at the social level. Reputation and impressions matter. Companies are not bound by the same rules of conduct that courts are.
It's unfortunate that the internet likes to have a character to hate, and fully engages in the hate machine when somebody is served up. Sometimes the target of the 3 minutes hate is innocent, and they just suffer even if their name is cleared. The damage is done.
Wouldn't he just be able to sue them then?
The overwhelming majority of big companies include a morality clause in their sponsorship contracts that allows them to terminate deals with endorsers based on public sentiment.
They can usually terminate the agreement at any time for any reason
You can sue anybody for anything. So sure, do they have actionable grounds? No.
In private commerce there is no compunction for people to do business with you.
It becomes different if we talk about utilities, power water internet.
Ok I see
Let's do a fun thought experiment.
Let's say I open a gas station chain called " fuck Ted ".
If anybody with Ted on their credit card tried to fill up the tank it would just deny it. They go inside to talk to the cashier, and they saw the name was Ted they would say fuck you Ted and refuse to sell them anything.
A real fuck you in particular contender.
I think this would be a totally legal business. It's not discriminating any protected class. Sucks to be Ted