this post was submitted on 07 Jul 2023
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cross-posted from: https://lemmy.world/post/1094374

SimilarWeb has just released traffic estimates for June. According to these estimates, Reddit's traffic has seen a 3.36% month-over-month decrease.

For comparison, here's how traffic has changed for other popular social networking websites:

  • Discord.com: +0.51%
  • Twitter.com: -1.65%
  • Instagram.com: -1.35%
  • Facebook.com: -3.18%
  • TikTok.com: +0.77%
  • Pinterest.com: -2.27%
  • Youtube.com: -2.02%

Source: https://www.similarweb.com/website/reddit.com/#overview

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[–] randomname01@feddit.nl 18 points 1 year ago (2 children)

That makes sense, the blackouts were last month. Let’s see what their traffic stats for July will be like.

[–] Gullible@lemmy.world 14 points 1 year ago

In case you’re actually curious, a bizarrely large amount. Around 4 years ago, the admins ceased banning spammers that created their own private spam subreddits, which allowed spam to proliferate and additionally made the site metrics go crazy. Spam in subreddits no one visits amounts to about 40 percent of all (posts or comments, can’t remember which) on the website. The admins delisted those subreddits from the ‘go to random subreddit’ button, so they’re acutely aware of them. If you’d like to learn more, ask some former admins.

[–] CileTheSane@kbin.social 1 points 1 year ago

I saw a graph recently from when Digg lost popularity and initially both Reddit and Digg saw a boost in traffic at the same time, likely people complaining about the changes or watching the consequences. Reddit kept growing from the boost and Digg saw a steep drop off then steady decline.

So it's possible July will see inflated numbers compared to what August will be. It's also possible those inflated numbers happened during the blackout and the decline will start happening now as API changes go into effect.