this post was submitted on 24 Oct 2023
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‘Pause Ads’ Creep Onto Hulu, Peacock and Max as Streamers Seek New Revenue::Big streaming services like Hulu, Max and Peacock are relying more heavily on 'pause ads' that show up when a user halts a binge session

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[–] thrawn@lemmy.world 50 points 1 year ago (4 children)

Being in advertising “r&d” for these companies must be the easiest job in the world. All you have to do is insert ads into every possible slot (oftentimes just following another example), wait for consumers to roll over and pay for it, then do it again in six months. Freest money ever since consumers will take every blow they’re dealt and just keep paying for it no matter how bad the product becomes. Some day they’ll perfect the art and blast ads in the middle of the screen with the actual show in the top letterbox— reserving the bottom letterbox for buy it now buttons— and they’ll get fired like everyone else. But until then, easiest paycheck in the world

[–] xubu@infosec.pub 13 points 1 year ago (1 children)
[–] ProfessorProteus@lemmy.world 12 points 1 year ago

Please drink your verification can to unmute. :)

[–] ininewcrow@lemmy.ca 12 points 1 year ago (1 children)

Next marketing meeting .... get's interrupted with five unskipable commercials

[–] cheese_greater@lemmy.world 5 points 1 year ago (1 children)

I wonder if ad compaby meetings and conventions have commercials

[–] SinningStromgald@lemmy.world 5 points 1 year ago

That's what all conventions and most meetings are, ads.

[–] lolcatnip@reddthat.com 10 points 1 year ago

It'll be like in Futurama where they broadcast as directly into your dreams.

[–] akakevbot@sh.itjust.works 10 points 1 year ago

Yup. Currently work at an ad tech company and we just pushed a new ad surface and the executives freaking loved it. It adds on additional revenue without putting any of the current revenue at risk. Internally, the narrative was super positive while externally it was "Well, that's kind of annoying".

So long as user engagement doesn't totally tank, they see it as a complete win.