this post was submitted on 08 Jul 2023
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Automatically creating a shadow account for everyone on Instagram?

Even allowing people to follow that account?

Sounds like they really wanted to push Threads out the door in a big way.

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I’m not sure how you can see it any other way.

They had a successful platform (Instagram) and piggybacked a new platform on top and are counting the users toward their numbers.

If Zuckerbag released Threads without being tied to Instagram, it’d be a queef in the wind of a userbase.

It’s a clever strategy. For sure. I won’t pretend it’s not.

But seeing how “Notes” went - I don’t think it’s gonna go very far.

It’s like if McDonald’s started selling hotdogs from their stores under a separate store within their restaurants.

“McDog’s has over 1 billion served!”

No, McDonald’s does - you just put another product under the same roof by a different name.