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this post was submitted on 10 Jul 2023
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Technology
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I don't see the problem with it, it just sounds like the logical thing to do. You can log into any Google service with a Google account, so log into an Instagram service with an Instagram account too. You can also already log into Instagram with a Facebook account, so this isn't even unprecedented within Meta.
I don't think anybody's saying there's anything wrong with using Instagram accounts as the base to access the platform. It'll become federated soon, so that won't be a requirement for long.
The issue that some people take, myself included, is that those aren't really "new" users, so calling it "growth" is disingenuous. They're already Instagram users. It effectively makes Threads just Instagram+. Not that that's inherently a bad thing, but it's not really "organic growth" as Zuck is calling it. There's nothing to "grow" if the user base already existed in the first place; it's just the same user base having access to a new feature.
I can see where you're coming from, but the "growth" they're tracking doesn't seem to be the number of Instagram accounts, but the number of accounts that have signed up for Threads. From a business perspective, they're still growing a new service. Even if these are still the same people who are already using Instagram, they're increasing their engagement with Instagram's services and spending more time there. Now those people are using their Instagram account for photo sharing and microblogging instead of switching to Twitter for that, and more engagement means more ad interaction.