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Google’s 36% search revenue share with Apple is 3x what Android OEMs get
(arstechnica.com)
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this post was submitted on 16 Nov 2023
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I don't know for sure, but I think if Google continued the practice outside EU, EU would still call it anti competitive behavior. So yes I'm pretty sure it's across the globe.
You are absolutely right that size is a factor, and in that regard only Samsung is comparable to Apple. I'm not aware if Apple has aired an interest in making their own search, obviously they could do that, and probably be more successful than Microsoft Bing very quickly. But it could also damage their market share, if they got an reputation of not delivering similar quality search results to Google. So it would be a somewhat dangerous game to play for Apple.
We know Firefox lost their support from Google almost entirely when Chrome became dominant. Personally I use Firefox, and for search Qwant on my desktop, and Duckduckgo on my phone.