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this post was submitted on 21 Nov 2023
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I don't understand why companies still place ads on youtube. I've never ever bought a product or visited a company's website which was advertised on youtube.
Are there really people who listen to youtube ads?
Absolutely. I've participated in several campaigns that resulted in ~20% increases in sales for targeted ads. It makes a difference.
Sadly.
Companies wouldn't spend the money if it wasn't worth their time.
Yes, it's the same people that don't install ad blockers.
To my surprise it actually works.
It's kind of tactic of mass promotion and is expected that hundreds of folks will not give a damn but one in many will click on the ad.
Also companies (at least i did when i had to use it) often only pay for clicks or even for successful install of their apps so it's much cheaper than e.g. classic tv spots where they have to pay for a time regardless ofeffectiveness.