this post was submitted on 11 Jul 2023
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That's easy to say now, but Orkut (another Google social network, mostly used in Brazil) also had a beta invite system... And that helped it grow tremendously. The secrecy and "status" of getting invited made people go wild - they would even sell invites.
The strategy can work. It's just very timing sensitive.
Orkut was young when Facebook access was still restricted to college kids only. Google+ was dumb. You’d get and then it was just tumble weeds.