this post was submitted on 22 Dec 2023
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Apple’s latest research about running large language models on smartphones offers the clearest signal yet that the iPhone maker plans to catch up with its Silicon Valley rivals in generative artificial intelligence.The paper was published on December 12 but caught wider attention after Hugging Face, a popular site for AI researchers to showcase their work, highlighted it late on Wednesday.
Device manufacturers and chipmakers are hoping that new AI features will help revive the smartphone market, which has had its worst year in a decade, with shipments falling an estimated 5 percent, according to Counterpoint Research.
Running the kind of large AI model that powers ChatGPT or Google’s Bard on a personal device brings formidable technical challenges, because smartphones lack the huge computing resources and energy available in a data center.
Apple tested its approach on models including Falcon 7B, a smaller version of an open source LLM originally developed by the Technology Innovation Institute in Abu Dhabi.
Academic papers are not a direct indicator of how Apple intends to add new features to its products, but they offer a rare glimpse into its secretive research labs and the company’s latest technical breakthroughs.
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