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Netflix: Piracy is Difficult to Compete Against and Growing Rapidly
(torrentfreak.com)
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I think many people may view those sort of costs differently than the monthly subscription costs of Netflix, etc. Hardware is generally seen as a "one time" cost, and the added electricity costs are difficult to tease out from all the other variable electricity costs.
My personal argument is that I pay a monthly subscription ($15/mo) for a seed box, which is roughly the same cost as subscribing to a single streaming service.
Back before the password sharing crackdown, I had access to my parents' Netflix account, and every once in a while, I'd try it out, but I'd always quickly get annoyed and would finish watching whatever I was watching via my Plex server.
The difference is that we own the hardware. We can treat it as bad/good as we wants and we only have ourselves to blame if things go wrong. It also costs exactly the same whether we use it for 1 month or 100 years.
Opex vs capex