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this post was submitted on 05 Mar 2024
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Technology
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No one needs to pay to put ads next to content they don’t agree with. Google is informing them that advertisers don’t want their ads on these pages. They don’t have to remove the pages, thereby not being censored, they’d just suffer the consequence of not getting ad revenue.
Google has become the main way people find content online, and if content doesn't show up in search results then it's effectively censored. The consequence here is that advertisers decide what content is acceptable. Again, this is very clearly a big problem for society.
This has nothing to do with search. Just advertising. They’ll remain in search results as long as they don’t take the page down and remain otherwise complaint with search policies.
Google's search algorithm is equally opaque and almost certainly driven by advertisers as well. This is a well known problem.