this post was submitted on 13 Mar 2024
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Former Xbox boss Peter Moore says Gen Z may reject new consoles in favor of smartphones and PCs (www.pcgamer.com)
submitted 9 months ago by nanoUFO@sh.itjust.works to c/games@sh.itjust.works
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[–] tal@lemmy.today 4 points 9 months ago* (last edited 9 months ago)

Though, caveat, the PS5 has been out for a few years. At the time it was introduced, I imagine it would have been more competitive.

Also, I don't think that the term @nanoUFO@sh.itjust.works is looking for is "loss leader". I believe that he's referring to the fact that the console is sold at a loss, while the console vendor -- who has monopoly control over the platform -- forces game prices up and extracts some of the money that game developers make. That's a different pricing strategy from use of a "loss leader" albeit with certain similarities; in the "loss leader" strategy, purchase of the sold-below-cost item isn't normally tied directly to sale of other products. I'd call this the razor-and-blades pricing strategy:

googles

Yeah. Wikipedia even uses console video game pricing as an explicit example in the first paragraph, including mentioning the distinction from a loss-leader strategy.

https://en.wikipedia.org/wiki/Razor_and_blades_model

The razor and blades business model[1] is a business model in which one item is sold at a low price (or given away for free) in order to increase sales of a complementary good, such as consumable supplies. It is different from loss leader marketing and free sample marketing, which do not depend on complementary products or services. Common examples of the razor and blades model include inkjet printers whose ink cartridges are significantly marked up in price, coffee machines that use single-use coffee pods, electric toothbrushes, and video game consoles which require additional purchases to obtain accessories and software not included in the original package.[1]