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Pixelfed introduces Loops, a Short-Form Video App
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this post was submitted on 16 Mar 2024
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Because they increase usage of the apps. People just doom scroll and keep playing.
It's a horrible thing IMO
You can doom scroll without the current video looping, though.
Instagram does it automatically for you now with no way to permanently turn it off.
This is the thing that made me delete the app after years of consideration.