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I read "it's dying" by people on Discord and Reddit all the time, but the numbers prove otherwise. It's been going up this entire time and sitting over 3 billion MONTHLY ACTIVE USERS!
I feel like the bubble around people on other platforms saying "who uses Facebook anymore lol" is kind of wild given the numbers. Keep in mind these are active users not just abandoned accounts.
I have never been a Facebook user so I'm mostly guessing.
But I think there was a heyday where people spent a great deal of time on there.
Now they don't. They just log on when it's needed to get ahold of someone or check a specific niche community.
Thus it's dying because the ad revenue is way down. It's in decline not because it lacks users, but because they no longer spend hours there.
I would agree with this. I recently removed Facebook all together but prior, I would only scroll my unseen and log the F out.