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‘No way out’: how video games use tricks from gambling to attract big spenders
(www.theguardian.com)
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Yeah, but WoW wasn't as incentivized to make the game addictive as freemium games are. WoW is trying to make the game addictive enough to keep repeat customers. These freemium games are trying to make the game addictive enough so that big spenders will drop a grand.