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Spotify raises premium subscription price for millions
(www.bbc.co.uk)
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That reason is wages not keeping up with inflation. Eg, if the US min wage kept up with inflation, it'd be something like $25/h (vs $7.25 federally today). I think you'd be able to afford an extra buck a month for music if you got paid that much more. And that's just inflation. Don't look up tying it to productivity cause that'll just be sad.