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A shadow of his former self (lemmy.world)

submitted 7 months ago by The_Picard_Maneuver@lemmy.world to c/whitepeopletwitter@sh.itjust.works

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[–] vox@sopuli.xyz 0 points 7 months ago* (last edited 7 months ago) (1 children)

i have no idea what this brand is supposed to be but... tbh i don't see anything wrong with the right one
logos are supposed to be simple-ish, use minimal amount of colors and be scalable and it sure does a better job with it's reduced color palette and vector shapes
the one on the left should be reserved for e.g. illustrations

[–] phorq@lemmy.ml 4 points 7 months ago

I kinda agree with it from an ease of printing perspective and easy perception from a distance, but they completely changed the proportions and got rid of the contrasting dark blue/red color-scheme that would catch people's eyes. Looking at them side by side I'm still not convinced they're even the same company, and that's a failure for brand recognition in my mind which is the only reason logos even exist.