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Google’s AI search results are already getting ads
(www.theverge.com)
This is a most excellent place for technology news and articles.
Read the article, the ads are part of Google programmes/partnerships with advertisers and are meant to present buyable products that are supposedly relevant to the user's query.
I read the article. My point is that the ads won't be just the ones that the article describes, and clearly separated from the content; eventually they'll become part of the content.