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Bing outage shows just how little competition Google search really has
(arstechnica.com)
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Google search needs to just branch itself off into several micro-search engines. It is useless as a general purpose search engine.
Again, try searching 'skillet' and you'll get more results on the band with the name than the pan itself. Make a media-based micro search engine where it's nothing but music, movies, shows .etc
But as big as Google is, they won't do it.