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Google cancels plans to kill off cookies for advertisers (www.cnbc.com)

submitted 3 months ago by vegeta@lemmy.world to c/technology@lemmy.world

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[-] simplejack@lemmy.world 32 points 3 months ago

I’m going to wager that killing cookies was going to kneecap their ad business significantly, so they got cold feet and are looking for a scapegoat.

[-] Spotlight7573@lemmy.world 19 points 3 months ago

They definitely knew it would impact their ad business but I think what did it was the competition authorities saying they couldn't do it to their competitors either, even if they were willing to take the hit on their own services.

Impact on their business (bold added): https://support.google.com/admanager/answer/15189422

Programmatic revenue impact without Privacy Sandbox: By comparing the control 2 arm to the control 1 arm, we observed that removing third-party cookies without enabling Privacy Sandbox led to -34% programmatic revenue for publishers on Google Ad Manager and -21% programmatic revenue for publishers on Google AdSense.

Programmatic revenue impact with Privacy Sandbox: By comparing the treatment arm to control 1 arm, we observed that removing third-party cookies while enabling the Privacy Sandbox APIs led to -20% and -18% programmatic revenue for Google Ad Manager and Google AdSense publishers, respectively.

[-] Kolanaki@yiffit.net 4 points 3 months ago

Are there any methods of saving login and session data without the use of cookies? Because if Google killed cookies and I had to log in every single time I wanted to use something: I would stop using everything because of the inconvenience.

[-] Spotlight7573@lemmy.world 19 points 3 months ago

The plan was only to kill off third-party cookies, not first-party so being able to log into stuff (and stay logged in) was not going to be affected. Most other browsers have already blocked or limited third-party cookies but most other browsers aren't owned by a company that runs a dominant ad-tech business, so they can just make those changes without consulting anyone.

Also, it looks like there might be some kind of standard for federated login being worked on but I haven't really investigated it: https://developer.mozilla.org/en-US/docs/Web/API/FedCM_API

[-] Kolanaki@yiffit.net 2 points 3 months ago

Also, it looks like there might be some kind of standard for federated login being worked on but I haven't really investigated it: https://developer.mozilla.org/en-US/docs/Web/API/FedCM_API

Ahh hell yeah. 😃

this post was submitted on 22 Jul 2024

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