Taco Bell is its own nostalgic flavor. It’s comfort food and like a lot of comfort food it isn’t amazing, but it is very familiar and accessible. Also there is a wide variance in quality of local burrito shops. Some are amazing and others are underwhelming. Taco Bell is consistent and predictable from one side of the country to the other. What it lacks in soul it makes up in consistency which is nice when you are exhausted and not in the mood to be surprised. When I want good, fresh food with lots of cilantro and peppers I go for the local shops though. Taco Bell factory packets can’t compare to a nice fresh batch of salsa.