So, I will make no secret that I'm rolling my eyes at all of that marketing stuff that goes up every year. But I've been thinking, it doesn't have to be so superficial and pointless. Maybe there's some rare exception out there that took the opportunity to say or do something meaningful.

Did you come across a company or organisation lately that use the occasion to take some stance beyond feelgood buzzwords or implement a policy internally or in their area of operations that is of at least some importance?