So, I will make no secret that I'm rolling my eyes at all of that marketing stuff that goes up every year. But I've been thinking, it doesn't have to be so superficial and pointless. Maybe there's some rare exception out there that took the opportunity to say or do something meaningful.

Did you come across a company or organisation lately that use the occasion to take some stance beyond feelgood buzzwords or implement a policy internally or in their area of operations that is of at least some importance?

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[–] chuso@kbin.social 1 points 1 year ago

I think the same every time there is criticism of "pinkwashing" and "rainbow capitalism".
Yeah, some may be doing it just for profit and as a PR stunt, but it still matters.
I remember pride parades in London and Brighton were full of corporate floats like those from Deliveroo, Starbucks and National Rail.
Did they do it just for promotion? OK, maybe. But it still sends the message. A message that says that when you go into a National Rail train or a Starbucks café you can feel safe. And a message that other companies can also join and show that support without fearing that may damage their business with them.
Unfortunately, those messages are still needed today, so I don't really care very much if they do it for marketing as long as it still works for the cause.
If you are going to a bar and see they have tuned their logo to show the pride colors during June, they may be doing it for marketing, but at least you will know you can come in and feel safe there.
I even saw a float from the Premier League in Brighton and we know how much work is still needed there.