they are promoting a healthy lifestyle, without realizing they have been hijacked by the food industry, who wants to sell incredible high margin junk food at meat prices.

for this to work, you have to convince a population that eats meat today, that meat is unhealthy. they dont care about ethics or enviroment. and vegans are so few that they dont matter at all as a customer base.

so you convince regular people that the reason for their dementia, obesity and diabetis is meat.

then you can sell them stuff made out of seed oils and what not, without having a farmer involved and all the subsequent cost of a living herd, butcher factory and what have you. the production chain is shorter now, and much more affordable.

and the argument why it is the same price or much more expensive then meat is:

research and development costs. get out of my face. you need a middle sized kitchen with special equipment, a lab, 3 chemical dudes, and someone who taste tests the product. and food companies do have this stuff anyway.

all the while people get fat and more unhealthy, well, i am glad they will stop eating meat, that must be a gamechanger in regard of their health.

https://www.youtube.com/watch?v=7ND4lUi-i2

thats a food scientist thats shows how processed food is made, i promise you its worth it.