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Fidelity deepens valuation cut for Reddit and Discord
(techcrunch.com)
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this post was submitted on 01 Jul 2023
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Technology
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By driving out third party apps, it forces users onto their own, which forces users to view ads.
A year ago, Twitter was bought for $44b. That should have increased Reddit’s valuation, but it didn’t. User growth has also been growing for them. The only reason I can think of for the drop in value is if they had a drop in ad spending. Driving users onto their app where they force them to view ads is one way of driving that ad spending back up.