this post was submitted on 06 Aug 2023
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Gaming
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At the very least it gives them a way to potentislly contact you with offers. Corporate people probably also think it makes you more likely to get another title from the same publisher, though depending on the launcher I think it's actually the reverse.
Is it though? Lots of people don't have the same mindset and welcome things like newsletters and ads. Something like 70% of web clients don't use adblockers.