this post was submitted on 02 Apr 2025
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Summary

Denmark and the Netherlands criticized Trump’s demand that foreign companies with U.S. government contracts eliminate diversity, equity, and inclusion (DEI).

Denmark called for a coordinated EU response, labeling the move a potential trade barrier.

The Trump administration sent letters to European firms—including in France and Belgium—warning they must comply with a DEI ban or risk losing U.S. contracts.

European officials condemned the letters, defending DEI as essential to corporate responsibility. The EU Commission is reviewing the situation, while the U.S. State Department called the effort a compliance measure.

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[–] friend_of_satan@lemmy.world 239 points 4 days ago (4 children)

I love that this article expands DEI into diversity, equity, and inclusion. It's important to remember that diversity, equity, and inclusion are not primarily political devices, but a set of moral ideas meant to improve human wellbeing and harmony. DEI is used as a political device by people who are not driven by a desire for human wellbeing.

[–] nkat2112@sh.itjust.works 88 points 4 days ago (3 children)

That is a very insightful comment and I thank you for sharing it with us all - and it bears repeating:

Diversity, equity, and inclusion are a set of moral ideas meant to improve human well-being and harmony.

Therefore, to be opposed to diversity, equity, and inclusion would imply that one is not driven by a desire for human well-being.

I will remember this. Thank you. (Nice username!)

[–] BossDj@lemm.ee 24 points 4 days ago

Yeah, Trump and Co. are just using the term DEI as their latest bigoted dog whistle term. Here's a Reagan subordinate explaining how they evolve it over time to avoid scrutiny (trigger warnings: repeated use of N* word, YouTube link)

[–] Voroxpete@sh.itjust.works 16 points 3 days ago* (last edited 3 days ago) (1 children)

They're also just good business sense.

Diversity, equity and inclusion are about making sure that you have a wide variety of perspectives represented within your company.

Here's a really dumb anecdote that illustrates the point; Flaming Hot Cheetos were invented by a Latino janitor. He came up with the recipe, pitched it to higher ups, and through some serious persistence managed to get them to give it a shot. It's sold as one of those feel good stories about coming up from nothing or whatever, but the real takeaway is that it took a god damn janitor with the dogged persistence of a god to make that idea happen, because there was no one in the rooms where the decisions happened who was able to say "Hey, maybe we'd capture the Latino market better if we made flavours that appealed to them?" A more diverse company would already have been having these kinds of ideas. How much brilliance is being lost because of bad hiring practices?

Diversity makes your business more effective. A diverse workplace can attract and keep the best talent. A diverse workplace can serve the broadest range of customers, and penetrate deeper into every market it targets. A diverse workplace can build a more healthy environment for all its employees, creating better productivity. These are all good things if you are a company that likes making money.

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[–] LwL@lemmy.world 6 points 3 days ago* (last edited 3 days ago)

As much as it sounds good, this is not an argument that will convince anyone who is against DEI (and honestly while DEI usually seems implemented quite well it's not any better of an argument than "North Korea is called the Democratic People's Republic of Korea, so they're a democracy").

The people that are against DEI mostly fall in 2 categories. One is flat out racists, which have no issues being against these values. The other are those that believe that the implementation of DEI is in some way bad and discriminatory. This is ime often based on sensationalized news about a few edge cases or stories that were twisted to a degree where they're basically made up. They don't need to be told that diversity, equity and inclusion are good values, they need to be informed about the fearmongering being just that.

Though with what trump is doing I suspect many of the latter category are already realizing that trumps version of "getting rid of DEI" is doing exactly the bad things they were told DEI does, so maybe we're already mostly left with the racists.

[–] merc@sh.itjust.works 8 points 3 days ago (1 children)

It's also useful to ask "if you don't support DEI, is it diversity, equity or inclusion you have an issue with?"

Should certain people or certain kinds of people be excluded? Is that why inclusion is bad?

What's bad about equity? Should things be inequitable? Should certain people get preferential treatment? If so, which people and why?

Or, is it diversity that's the problem? Is uniformness important? Is it so important that it's reasonable to exclude people who don't come from the right backgrounds or don't look a certain way?

[–] WhatYouNeed@lemmy.world 1 points 2 days ago

Is it bad to be a minority?

[–] virku@lemmy.world 17 points 4 days ago (2 children)

TIL Equity isn't always regarding to money. I thought the E in DEI stood for equality until now.

[–] friend_of_satan@lemmy.world 26 points 4 days ago (2 children)
[–] huppakee@lemm.ee 37 points 4 days ago (1 children)

Nice thanks.

If you want you can add it to a post with ![alt text](img-url) like this:

equality vs equity

[–] BossDj@lemm.ee 53 points 4 days ago (4 children)

The obligatory follow up image

[–] huppakee@lemm.ee 9 points 3 days ago
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[–] prole@lemmy.blahaj.zone 7 points 3 days ago* (last edited 3 days ago)

Think of it like, "equality of opportunity" vs "equality of outcome." With equity being closer to the latter.

[–] RidderSport@feddit.org 2 points 2 days ago

In the case of the EU however as well as a bunch of European countries, DEI is literally part of the constitution. But hey, Dump and his team would need to inform themselves on other countries to know that

[–] asteriskeverything@lemmy.world 44 points 3 days ago (1 children)

What a fucking bizarre, pointless demand from a country.

[–] smayonak@lemmy.world 25 points 3 days ago (1 children)

It's not even the worst ideologically driven madness Pushed on foreign nations. The George W. Bush administration used aid programs to coerce African nations to focus on faith based birth control initiatives (such as abstinence) during the HIV epidemic leading to absolutely massive numbers of infected across the continent.

[–] BreadstickNinja@lemmy.world 2 points 2 days ago

I mean, I don't know if I can necessarily rank one of those as being worse that the other. Telling Europe that it needs to deny its own racist legacy of colonialism in order to continue dealing with the U.S. is pretty damn bad. Maybe HIV is a more modern problem, but colonialism killed a lot more Africans.

[–] NABDad@lemmy.world 130 points 4 days ago (4 children)

As a US citizen, I really wish the official reaction was just:

Fuck off.

[–] lauha@lemmy.one 73 points 4 days ago (2 children)

I wish EU's response was, that all US conpanies dealing with any government business in EU must comply to EU DEI rules

[–] fuzzy_feeling@programming.dev 19 points 3 days ago (3 children)

what about supply chain regulations? i've heard child labor is legal in the us now.

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[–] corsicanguppy@lemmy.ca 25 points 4 days ago* (last edited 3 days ago)

or even "we regret your cultural requirements will prevent many business opportunities and hope you can find suitable replacement goods and services. We thank you for decades of mutually-beneficial trade and look forward to opportunities in the future." ?

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[–] AbsolutelyNotAVelociraptor@sh.itjust.works 132 points 4 days ago (2 children)

Eat shit trumpo.

That's all. That's the only answer we should be giving the orange cunt. We need to consider the US an enemy country until things change, because that's how they are treating us.

[–] octopus_ink@slrpnk.net 68 points 4 days ago (1 children)

No argument from this US Citizen.

[–] KoboldCoterie@pawb.social 51 points 4 days ago (1 children)

As a US citizen, I consider the current administration an enemy, too.

[–] drcobaltjedi@programming.dev 9 points 4 days ago (1 children)

I feel like every conversation with someone from another country I have to preface it with "sorry, I hate his guts too"

[–] AbsolutelyNotAVelociraptor@sh.itjust.works 9 points 4 days ago (4 children)

Just to be clear for you and the people replying on this thread, we don't hate americans, we hate the asshole and his goons. I don't think you in particular should say sorry, unless you voted for him or didn't vote at all(while being able to), that is. But if you could vote and voted Dem, we don't think you have to be sorry.

Many hugs to you guys!

[–] NABDad@lemmy.world 10 points 4 days ago

Just want to say, you absolutely should hate a large percentage of the American public.

You shouldn't hate all of us, but there are plenty worthy of hate.

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[–] Magister@lemmy.world 11 points 4 days ago

They should answer with the poo emoji and that's it

[–] PeteWheeler@lemmy.world 48 points 3 days ago (2 children)

I can only imagine that EU is just quietly finding ways to not be dependent on the US right now.

What Trump is doing/does is unacceptable. But US citizens have been groomed to accept everything from their perceived leader.

EU has not been groomed to accept these things. They know to just ignore while they can and get ready for a trade war, cold war, or any sort of war.

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[–] floofloof@lemmy.ca 74 points 4 days ago* (last edited 4 days ago) (5 children)

The message is: don't do business with the USA. Find other, more reliable trading partners. It may be a loss in the short term, but bowing to fascist imperialism and white supremacist ideology will be a much bigger loss overall.

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[–] i_am_not_a_robot@feddit.uk 47 points 4 days ago (2 children)

I'm pretty sure that eliminating DEI is against EU law, so I'm not sure how they are supposed to conform (and, of course, they shouldn't). Maybe sue the US government for breach of contract and move on.

Suing won't have any effect as the US can simply refuse to follow the rules. There is a simpler way: don't do business with them. Let them find the hard way that the world can and will go on without them but they can't go on without the world.

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[–] Kuma@lemmy.world 28 points 3 days ago (7 children)

Every time I read news about Trump I always wonder what his end goal is. Because he sounds so much like those end users who says unreasonable things like "you need to add/fix/change this" if it is done then they always comes back for more because they didn't get the end come they wanted and then it all turns out they wanted something that was reasonable (or not) but they demand changes that won't do that.

Is his end goal really getting more jobs?

And I wonder what kind of jobs he wish to create because a lot of Americans seem to have many weird jobs already like just standing in a corner pointing in a direction or taking care of your filled form by walking 3 meters to another person with it.

[–] WhiskyTangoFoxtrot@lemmy.world 24 points 3 days ago

He doesn't have a goal, he acts purely on emotion. He's an overgrown child throwing a decades-long temper tantrum.

[–] PalmTreeIsBestTree@lemmy.world 11 points 3 days ago* (last edited 3 days ago)

His end goal is to become a dictator like Putin and turn us into serfs for the oligarchs while destroying the economy so his friends can buy everything up. Alternatively, he’s just doing whatever his pals tell him to do while he pisses away tax payer money in Florida.

[–] kent_eh@lemmy.ca 13 points 3 days ago (3 children)

Every time I read news about Trump I always wonder what his end goal is.

I interpret it as some combination of staying out of prison, getting richer, serving the demands of those who have blackmail on him and self aggrandization.

[–] shalafi@lemmy.world 5 points 3 days ago

Every move he makes, every word he speaks falls under one of those items. Spot on!

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[–] tiredofsametab@fedia.io 7 points 3 days ago

His end goal is to increase his wealth, status, and power as well as punishing those who dare to disagree or make him feel smaller.

[–] WanderingThoughts@europe.pub 6 points 3 days ago* (last edited 3 days ago)

Nah. What he wants is bossing others around and taking revenge on people and things that bothered him, or going after things he thinks give him an advantage. That's usually by bullying people until they give up and do what he wants. His voters like DEI? Bully and force things until it's stamped out. Justice convicted him, so break justice. Consequences for jobs and the economy, or even the law, don't matter to him.

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[–] ShellMonkey@lemmy.socdojo.com 27 points 4 days ago (3 children)

So now he thinks he can make demands extraterritoriality, awesome. I don't suppose he would make demands like 'stop invading and murdering you neighbor countries and their people' now would he? Nah, let's drop sanctions from Russia and who is this Israel place that he was meant to stop from doing bad things, I haven't heard much on them of late....

[–] Rentlar@lemmy.ca 21 points 4 days ago (2 children)

He can demand the world from Denmark and France, yet he can't demand anything about the guy his admin wrongly deported to El Salvador?

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[–] Tempus_Fugit@midwest.social 24 points 4 days ago* (last edited 4 days ago) (1 children)

If you give this orange shit stain an inch, he'll take a mile! Best to remember that.

[–] Quill7513@slrpnk.net 15 points 4 days ago

appeasement doesn't work

[–] ikidd@lemmy.world 15 points 3 days ago

Going to make these companies beat up gay people too?

[–] fibojoly@sh.itjust.works 7 points 3 days ago

I wonder what he'll say when he realises what the French motto means. What a muppet.

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