this post was submitted on 10 Apr 2025
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Just got the email there (to see how bad it will be.) The full text is:

Hey.

You're getting this email because you were first in line.

Before the homepage. Before the platform. Before most people knew something was even happening.

So... welcome. You're officially invited to become a part of Groundbreakers, a small group of early supporters helping shape what Digg becomes next.

If you're just tuning in, here's the short version: Digg is coming back. Not as a throwback. Not as a museum. But as a reboot of the original social news siteβ€”rebuilt for how the internet actually works now.

And we want to build it the right way: with real people involved from the start.

We're gathering on Circle, a private online space where we'll share early ideas, rough screenshots, updates from the team, and weird internet energy in all forms.

πŸ‘‰ Join the Groundbreakers Community

What to expect:

– Early access to updates, mockups, and experiments – A front-row seat to how Digg is being rebuilt – A chance to give feedback, share ideas, or just watch it unfold – A community of smart internet people who showed up earlyβ€”just like you

Also: you probably noticed there's a $5 charge to join. That's not about access. It's a simple way to keep things humanβ€”a small hurdle that helps make sure the people coming in are, well, actual people. No subscriptions. No gimmicks. Just a quick check at the door.

And since we're asking for it, we figured we'd put it to good use. > Proceeds will go to a nonprofit we'll choose together inside the community.

Thanks for being early. And for helping us build something new on top of something iconic.

See you inside, β€”The Digg Team

Some notes:

  • There is a high amount of em dashes, and it reads as ai.
  • The link isn't personalised, so giving them your email is pretty useless.

Well, looks like its going to still be shit.

top 49 comments
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[–] Ledericas@lemm.ee 1 points 12 hours ago

Probably better to have forums, so they can dominate anyone site

[–] RvTV95XBeo@sh.itjust.works 16 points 1 day ago (1 children)

There is a high amount of em dashes, and it reads as ai.

Look - as someone who is probably on the spectrum - I resemble this comment.

[–] Irelephant@lemm.ee 11 points 1 day ago (2 children)

You use hyphens -- they are different.

[–] p03locke@lemmy.dbzer0.com 10 points 1 day ago

You use hyphens because they look cool.

I use em dashes because Oxford Standard Style Guide for English dictates how it should be used.

We are not the same.

[–] can@sh.itjust.works 3 points 1 day ago* (last edited 1 day ago)

I sometimes use β€” or – when trying to convey something when other punctuation such as a comma do not feel right.

I'll always ensure to be consistent on either side - which is something the BBC didn't do recently. Making me wonder if it was their mistake or mine.

Edit: I tried to find the article but can't. Does anyone know a way to search a user's comments? I know I brought it up at the time.

[–] Coelacanth@feddit.nu 98 points 2 days ago (2 children)

I would prefer Lemmy take off as the Reddit successor rather than Digg. We don't need another centralised Reddit and the talk about Digg being AI powered now and whatever really turns me off.

[–] Ledericas@lemm.ee 2 points 12 hours ago

Reddit is already partially AI powered itslef

[–] Irelephant@lemm.ee 38 points 2 days ago (3 children)

I agree. Being centralised is enough to disqualify it in my eyes.

[–] CheeseToastie@lazysoci.al 2 points 1 day ago (1 children)

After what reddit has turned into I agree

[–] Ledericas@lemm.ee 2 points 12 hours ago (1 children)

The bannings has gotten worse,shadowbans seems to have overtaken site wide bans.

[–] CheeseToastie@lazysoci.al 1 points 12 hours ago

There's no coming back from this

[–] FundMECFSResearch@lemmy.blahaj.zone 7 points 2 days ago (1 children)

I think we’re soon going to get to that sort of critical mass that means any alternative without massive venture capital backing would have a better time just making itself activitypub/lemmy compatible, so they don’t have to start from scratch userbase wise.

[–] Irelephant@lemm.ee 3 points 2 days ago

I really hope we get to that point. It is a big benefit to activitypub.

[–] Coelacanth@feddit.nu 7 points 2 days ago (1 children)

I'm hoping the launch is a disaster as we've seen some nice growth here on Lemmy lately and I'd hate for this to cannibalise it. Though I can see that happening as there are no doubt Redditors with fond memories of Digg, and it has what looks like big money behind it to do a marketing push, while we're relying on strictly word-of-mouth and individual proselytizers.

[–] Fredthefishlord@lemmy.blahaj.zone 1 points 2 days ago (1 children)

That was a decade or more ago. Idk before my time. There's not going to be many redditors who remember it.

[–] ExtantHuman@lemm.ee 1 points 12 hours ago

The great Digg Exodus was about 15 years ago, actually.

[–] Nougat@fedia.io 34 points 2 days ago (1 children)

SA charges $10, and their forums are notoriously "human." A barrier to entry that is small enough for a single real human to leap, but very costly for a bot army to avoid, is not a bad thing on its face.

This dosn't mean that I think this Digg reboot is good, just that the $5 part isn't bad.

[–] taco@piefed.social 16 points 2 days ago (1 children)

The email also mentioned they'll be donating it to a nonprofit, to be decided upon by the people who sign up early. It's not ideal, but it doesn't seem especially evil either.

[–] Nougat@fedia.io 11 points 2 days ago (2 children)

It would probably be something that fediverse instance admins ought to put in place, considering the dark turn that the Nicole thing has taken. Dual purpose: prevent spam/scam/bot accounts, offset hosting and administration costs for a platform that should remain otherwise unmonetizable.

I'd pay it.

[–] other_cat@lemmy.world 3 points 1 day ago* (last edited 1 day ago)

Absolutely--especially if it helps to offset server costs. I've donated before for that.

Curious what you'd think of a sort of roped off, "free to enter" entry community/instance that would be akin to a shallow pool. Just enough so you understand how it works and see what it would be like, but everything else would have that pay-for barrier. You're right that there's a good benefit to putting a wall up but at the same time we're still small enough that actively discouraging people from joining might not* be wise. I absolutely have turned my nose up to websites and servers that have some kind of pretty splash page and then a "Okay pay to get in!" message. I don't even know what I'm paying for.

[–] taco@piefed.social 2 points 2 days ago (1 children)

considering the dark turn that the Nicole thing has taken

What happened there? I get the messages occasionally on my lemmy account, but don't know any of the backstory or current events surrounding it.

[–] Nougat@fedia.io 6 points 2 days ago (2 children)

Very recently, some people started receiving images that allegedly show a grisly murder. (I have not seen such an image myself. I can't speak to whether the image(s) are "real.") Bad enough that the main Nicole comm got locked down, and people are wondering whether law enforcement should be involved.

[–] taco@piefed.social 3 points 2 days ago

ah, can't say I'm sorry to have missed out on that round of messages.

[–] Bishma@discuss.tchncs.de 28 points 2 days ago (1 children)

The list of investors in new Digg was enough for me to know I'd never use it.

[–] CheeseToastie@lazysoci.al 5 points 1 day ago

Yep there's the influence. We've been really badly burnt by reddit, we need to avoid that

[–] crawancon@lemm.ee 26 points 2 days ago (1 children)

soo another monolith that must appease a board of directors and focus on shareholder value. the rest of this is just hopeful marketing.

noooo thaaaaankkkk yyooouuu

[–] Mister_Hangman@lemmy.world 2 points 2 days ago

Don’t be so myopic. You clearly aren’t old enough to remember something awful

[–] turkalino@lemmy.yachts 19 points 2 days ago (1 children)

To me, it doesn’t read as AI generated but rather another gross instance of marketing trying to sound casual, cool, and not of lizard ilk

[–] Irelephant@lemm.ee 6 points 2 days ago (2 children)

the em dashes are not helping.

"hey chatgpt, make a marketing email that sounds causal and cool"

[–] woodytrombone@lemmy.world 9 points 2 days ago (1 children)

As an avid em-dash userβ€”I hate that AI is really cramping my style.

[–] Irelephant@lemm.ee 2 points 2 days ago

As a former em-dash fan--using double (or triple!) hyphens has a similar effect.

[–] SaltSong@startrek.website 1 points 1 day ago

Looked to me like an attempt to pull off an in-line bulleted list.

[–] can@sh.itjust.works 11 points 2 days ago (2 children)

Beat me to it:

The SomethingAwful approach. Has anyone tried it? Even just to spread the good word of the fediverse? Can we crowdfund an account for Blaze? (genuinely).

[–] CheeseToastie@lazysoci.al 2 points 1 day ago (1 children)

I 100% vote for Blaze I'll deffo chip in for an account. He's so busy here though I dunno if he'd have time

[–] can@sh.itjust.works 1 points 1 day ago* (last edited 1 day ago)

That's a fair point. I'd page 'em to ask but I don't know which account to ping, let's try @blaze@slrpnk.net

Edit: wow, swing and a miss

~~@blaze@lemm.ee~~ ?

oh, @Blaze@reddthat.com ?

[–] Mister_Hangman@lemmy.world 7 points 2 days ago

I for one will always speak highly of something awful. If you had the balls to post in general bullshit, you better have made sure hell your post was locked tight and being worth posting or else you wrist your account that you paid for being banned, I got so muchvalue and laughs out of something awful. I still maintain my account after all these years Frankly if Digg wants to go this direction someway, I’m willing to hear them out on it.

Also, their banner should have a hidden fuck spez in it.

[–] WetBeardHairs@lemmy.world 6 points 2 days ago

Just got the email too. Lol no. They need to do something before asking for money.

[–] Zoldyck@lemmy.world 5 points 2 days ago* (last edited 2 days ago) (1 children)

Digging their own grave already? Good luck lmao

[–] Peppycito@sh.itjust.works 5 points 2 days ago (1 children)

They should call the reboot Dug.

[–] Ledericas@lemm.ee 1 points 12 hours ago

Should call it digget.

[–] Blaze@lemmy.dbzer0.com 5 points 2 days ago

lol

lmao even

[–] CallateCoyote@lemmy.world 3 points 2 days ago (2 children)

If they are being honest and really giving all of that money to charity then that’s cool. I’m hoping they are successful enough with this that it hurts Reddit, because fuck Reddit, but I’m sticking with Lemmy for now.

[–] WhiteBurrito@lemmy.world 1 points 5 hours ago (1 children)

Lemmy won't take off to that level, let's be honest, the majority of people is turned off when they ask them to "choose an instance" and whatnot, most users just want to sign up and use the service, not learn about instances, which third party app to use and such...

It's literally why this platform is mostly filled with IT people or at least Linux users lol.

I like Lemmy of course, but I'm being realistic, most people don't care about FOSS alternatives, privacy and such

[–] CallateCoyote@lemmy.world 1 points 5 hours ago

Yeah, no doubt. I’m honestly digging the smaller community aspect personally.

[–] Irelephant@lemm.ee 3 points 2 days ago

No, they're keeping the money, but in a non-profit.

[–] cronenthal@discuss.tchncs.de 3 points 2 days ago (1 children)

I giver them a year before they shut it down again.

[–] CheeseToastie@lazysoci.al 1 points 1 day ago

I wouldn't be surprised, but why do you think that?