In a perfectly reasonable, civilized and rational world; this would be seen as an additional feature in "Bad taste".
There is no rational reason for the company to permit any kind of detailed filtering; the longer you're swiping through photos, the longer you use the app and the chance that you potentially give them money for services remains.
There is no rational reason to discriminate against people based on their height either. While it's quite natural to have preferences, generally speaking, you know when you find someone attractive. I don't think I've ever heard of someone genuinely only attracted to specifically only tall or short people; there's usually something else there behind the reason. That reason could be any number of things from feelings to experiences and more.
Attraction, much like people, is a complicated and not so straightforward thing. It's reason for being isn't based on rationality always, we don't always size up our mates the way a computer would. In general it's oftentimes emotional, and attractiveness can be something that happens when someone manages to emotionally convey an appearance or vibe that matches something the one feeling the attraction might be looking for.