Since there's no "Lord StarTron" in Star Trek, I'm guessing this is just a 0 mask. Why put it there?
- Your average normie's gonna look at that and say: "Star Trek BS, I don't wanna think that much," and forget all about it.
- Your average Trekkie's gonna mention it to every other Trekkie they know, and thus expand the reach of the flyer. Everyone has at least one Trekkie friend.
- The intended recipient's gonna look up "Lord StarTron", see nothing, and then out of desperation just add the birthday to the mask and try that number (which is the right answer)