this post was submitted on 20 Jun 2025
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The emergence of social media has destroyed all the small communities to standardize communication and information.

It's a bit of a digital version of rural exodus. And since 2017/2018, I've noticed that everything that, in my opinion, represented the internet has disappeared.

I've known Lemmy for a few hours and I feel like I'm back in the early spirit of the internet.

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[–] Tja@programming.dev 7 points 1 hour ago

The small communities are still there, you just don't visit them because you are on social media (like lemmy). Forums are still there. IRC is still there. Hell, even BBS and Usenet is still there if you really want to go that way.

[–] Meltdown@lemmy.world 1 points 19 minutes ago

The Internet started going downhill around 2010, this is nothing new

[–] FinishingDutch@lemmy.world 6 points 1 hour ago* (last edited 1 hour ago) (3 children)

Only a fool or a 12 year old would think otherwise. Back in the late ‘90’s, the web had a great sense of community. On forums, IRC, places like Cybertown, etc. You had smaller communities where you could reasonably know most users. They had a human scale; like a friendly neighbourhood.

Modern social media is definitely terrible. It happened because we were too welcoming. Back in those days, the web was a nerd domain. We all shared the same sort of interests and optimism for the future of the web. You had to BE a nerd to get online. To WANT to be online.

But now that it’s too easy for everyone to get on, the idiots have taken over. We really should kick everyone off the web who can’t name at least three characters from either Star Wars or Star Trek.

[–] survirtual@lemmy.world 2 points 32 minutes ago

“The first duty of every Starfleet officer is to the truth — whether it’s scientific truth, or historical truth, or personal truth! It is the guiding principle on which Starfleet is based.”

“We work to better ourselves and the rest of humanity.” — Jean-Luc Picard

Some of the basic tenants of Star Trek society are inclusion and shared progress. Elitism and exclusion are how we got to the mess we find ourselves in.

A better lesson is responsibility for the "nerds." You all sold your talents and abilities to salespeople and conmen instead of seeing the value in yourself. Then, you got manipulated into building a dystopian technology that entraps the common people instead of liberating them.

They needed guidance and you gave them your insecurity instead. The evil desires the technology as it is does not have the intellect to manufacture it. That requires complicit "nerds."

[–] embed_me@programming.dev 3 points 1 hour ago (1 children)

Star Wars or Star Trek.

This is what the sociologists call "eurocentrism"

[–] Hackworth@sh.itjust.works 2 points 1 hour ago (1 children)

Just out of curiosity, what would the Star Trek equivalent be outside of eurocentric experience?

[–] embed_me@programming.dev 1 points 44 minutes ago

I honestly don't know, the world is so diverse.

As for India, it could be quotes from the freedom fighters (maybe too historic) or one of the few early 2000s TV shows which used to be in the collective consciousness, before the nation descended into artistic illiteracy and degeneracy and hate.

I am on the fediverse, yes I am allowed to have inflammatory opinions

[–] Mediocre_Bard@lemmy.world 3 points 1 hour ago
[–] tetranomos@awful.systems 0 points 1 hour ago* (last edited 1 hour ago)

"social media" as buzzword (scientific speech, scientific image) and "social media" as political violence (commercial speech, manifest image) are two different beasts under the empire of law.

[–] Kissaki@feddit.org 8 points 5 hours ago (1 children)

You don't consider Lemmy to be social media?

[–] Duamerthrax@lemmy.world 5 points 1 hour ago

For me, "Social Media(tm)" requires algorithm based media to be delivered to you without your input and heavy advertisement model attached that introduces corptate bias.

Lemmy is more like a fancy forum. Not quite the same as old bbs forums, but still better then twitter, facebook and whatever the hell reddit is becoming.

[–] SorteKanin@feddit.dk 13 points 6 hours ago (1 children)

It's not social media that did it. It's monopolistic, unregulated, greedy, giant tech corporations that made the internet shitty.

[–] 4grams@awful.systems 5 points 1 hour ago

Exactly, early social media was tons of fun. It was like the early internet but easier since anyone could make a profile with any info.

Then it had to be monetized. They had to glue eyeballs via attention, no matter what kind. Now it’s all rent seeking, innovation is 100% about what can produce an immediate return, no care for the long term. The grift economy…

It was not social media, that was about the people. It’s what the social media companies did in search of dollars that did it in. Greed. Full stop.

Does anybody not think that?

[–] BlameTheAntifa@lemmy.world 42 points 9 hours ago (2 children)

Not social media. Capitalism.

The internet was ALWAYS social (e.g. telnet). It wasn’t ruined by people using technology to connect, it was ruined by capitalism finding new, insidious ways to monetize the human social drive.

[–] Anomalocaris@lemm.ee 9 points 9 hours ago

i think the difference is that before the internet was a social mesh of countless websites.

while today it's just a handful of social media sites.

yhea, it's capitalism, but social media is the main tool capitalism used.

[–] weremacaque@sh.itjust.works 6 points 9 hours ago* (last edited 9 hours ago)

This is why I'm finding more and more that it's easier to find local events the "old fashioned way" (word-of-mouth, flyers, local newspapers and zines, etc) rather than through social media. It used to be easier to see events local to me, but now the algorithm pushes events that I may like but aren't local at all. Sometimes I do actually see something local, but it's too late.

[–] Appoxo@lemmy.dbzer0.com 3 points 5 hours ago

Nah. Just corpos.

[–] 11111one11111@lemmy.world 8 points 7 hours ago (1 children)
[–] Mediocre_Bard@lemmy.world 3 points 1 hour ago

If it's just the op, then where did all these articles come from!? Social media for ants!?

[–] tal@lemmy.today 9 points 8 hours ago

social media has destroyed the spirit of the internet?

I’ve known Lemmy for a few hours and I feel like I’m back in the early spirit of the internet.

I mean, Lemmy is social media. You might dislike centralized social media or something, but...

[–] SCmSTR@lemmy.blahaj.zone 4 points 7 hours ago

It's not 2017-18 social media, friend. It's just late state capitalism.

And the lion's share of it can be traced to increasing real estate and rent prices.

[–] danzabia@infosec.pub 8 points 8 hours ago (2 children)
[–] InfinityOfThought@lemmy.zip 1 points 24 minutes ago

Give me back my ICQ and Prodigy Internet you damned Gen Z!

[–] Mediocre_Bard@lemmy.world 1 points 1 hour ago

My nickname back in high school.

[–] Sunsofold@lemmings.world 9 points 10 hours ago

Which Douglas Rushkoff book is this concept again? I've lost track.

The internet keeps dying again and again. It started as a research project turned into a way to aid research. Then the sphere grew as nerds found a space to connect with other nerds. It was a community space where people knew each other. The only big source of trouble was each year, in September, when a new crop of kids gained access to the internet at their college. They had to be educated in the social structures and ethos of the culture they were stepping into.

Then, in the early nineties, the spirit of the internet died, in the Eternal September, as ISPs encouraged non-nerds to enter the cyber world. The community was flooded with more new people than could ever be trained to follow the cultural standards that had been established, and so they simply overwhelmed the capacity of the society to maintain itself.

Then those people began creating a new culture, a multiculture, with communities and sites forming around anyone with a bit of passion they wanted to share with the world wide web. People taught themselves web development just to share pictures of their families and poetry about their favorite trees.

But then, the spirit of the internet died. Advertisers wanted to take advantage of the new space to which everyone seemed to be devoting so much attention. They started monetizing sites. Creating sites became less and less about sharing your passion, and more and more about generating ad revenue.

And the internet persisted. Despite the disgust of the users, nothing seemed to stop the influx of capital into the community. And then came encryption, allowing people to even buy and sell things online. The internet died again, becoming a giant mall, a place you went to find stuff to buy rather than people to talk to.

And then came social media. It took the idea loved by so many of the early pioneers of the internet, that everyone could have their own site, dedicated to whatever they loved most, and centralized it. Friendster, sixdegrees, MySpace, and so on. With this change, the spirit of the web died again, commercializing even the idea of your personal page, your digital representation of yourself.

It has died. It will die again. Nothing can be relied upon.

[–] FartsWithAnAccent@fedia.io 102 points 17 hours ago (2 children)

The early Internet was social media, but it wasn't so corporatized to the point of being ruined.

[–] audaxdreik@pawb.social 23 points 16 hours ago

Social media, at it's heart, is inevitable. We will always find a way to share pictures, information, videos, etc. with each other. It's such basic functionality when you really think about it. We're social creatures and this is the most important thing we would do with technology.

The issue is specifically with platforms; how they consolidate power and who owns them.

I don't know what to do about it, it's one of the biggest problems we are going to continue to face in our time. I can't really armchair solutions for it now, but I think it's of the utmost importance that we recognize it and discuss it.

Social media is not inherently bad, it's the platforms.

[–] MagicShel@lemmy.zip 27 points 16 hours ago

To expand on that, all media with a negligible barrier to entry is social media. Which describes the internet as a whole. The commodification of such media is both unnecessary and parasitic. The only thing "social media" adds is accessibility.

[–] Almacca@aussie.zone 11 points 12 hours ago

Social media is a great idea, honestly. What's ruined it is the same thing that ruins everything - money men.

[–] PlzGivHugs@sh.itjust.works 22 points 14 hours ago

Its not so much social media that ruined it, as capitalism and centralization.

Forums themselves are a form of social media, and they're (mostly) great. For Reddit and Lemmy, debatably the best part is the social elements, like the comments sections. The problem isn't the interaction or the "social" nature of it. Its that these platforms have turned into psudo-monopolies intent on controlling people and/or wringing them for every penny.

Thats not to say toxicity and capitalistic exploitation didn't exist before either. The term "flame war" is older than a lot of adults today. Unlike today though, platforms were both more decentralized meaning they were easier to manage and users could switch platform, and were less alorithmic meaning that users could more easily avoid large, bad-faith actors. You'll notice the Fediverse have both these qualities, which is part of why its done so well.

IMO, the best fix to this, would be twofold. A) break up the big monopolies and possibly the psudo-monopolies. Monopolies bad, simple enough. B) Much more difficult, but I believe that what content a site promotes, including algorithmically, should be regulated. Thats not to say sorting algorithms should be banned, but I think we need to regulate how they're used and implemented. For example, regulations could include things like requiring alternative algorithms be offered to users, banning "black box" algorithms, requiring the algorithns be publicly published, and/or banning algorithms that change based on an individual's engagement. Ideally, this would give the user more agency over their experience and would reduce the odds of ignorant users being pushed into cult-like rabbit-holes.

[–] chunes@lemmy.world 37 points 15 hours ago (12 children)

Whenever I get overwhelmed by the modern web, I go to http://wiby.me/ and click "surprise me..."

It's a search engine that only spits out "real" webpages that were made by people like you and me. Very refreshing.

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[–] Kolanaki@pawb.social 12 points 13 hours ago

I don't blame social media at all. The Internet was, and still is, a communications platform. Some form of "social media" has always existed on the internet even if they were not called that back then.

I blame doing shit for the sole purpose of making money to be what has fucked up the internet. At least it's only fucked on the surface. The real Internet still exists, it's just not right out in the open where any random normie can find it.

[–] CanadaPlus@lemmy.sdf.org 4 points 10 hours ago* (last edited 10 hours ago) (1 children)

The old internet was just an intermediate stage between the standardised internet, and before the internet when you had to find a clear channel through the ionosphere. Congratulations, however old you are, you've lived long enough to be bitter that the world has changed.

Now if we're talking about the specific way it's developed with a new generation of robber barons controlling everything, obviously few here will disagree.

[–] endeavor@sopuli.xyz 3 points 8 hours ago

Forums are dead, replaced by unsearchable fb and discord and searchable reddit. Discord being completely unsuitable and other two being propaganda platforms and most users use them to farm e-fame.

And nobody agrees to drop them for any reason either. A few years back entire fb sized sites were dropped and replaced over the smallest of infractions.

[–] SnarkoPolo@lemmy.world 29 points 16 hours ago (2 children)

It's not social media per se. It's capitalism. The Internet was this vast frontier, where you could meet anyone. Little communities formed, we all just talked, and self-regulated any bad behavior. It was a gift economy, we all freely shared knowledge, files, culture.

In the past 20 or so years, economies of scale took over. Corporations bought up the server space and aggressively shut down small communities. Community is discouraged, keep scrolling and click on the ads! Marketing killed the internet.

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[–] dyslexicdainbroner@lemmy.world 40 points 17 hours ago

No, not the only one -

The internet is just a microcosm of social media’s destruction of our entire social fabric

[–] kersploosh@sh.itjust.works 27 points 17 hours ago (8 children)

The internet has always been a collection of social media platforms: bulletin boards, Usenet, IRC, people hosting little personal sites and making contact with each other via email, etc. It got bad when big money arrived and brought in the general public. First is was platforms like AOL's chat rooms and forums, and later things like Facebook and Twitter. We are all living in eternal September now.

Exhibit A: this t-shirt from 1994

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[–] last_philosopher@lemmy.world 3 points 11 hours ago

Social media is just a symptom of the larger problem which is the corporations prefering to build walled gardens so they can control users rather than the open protocols that defined the early internet. Back in the day, I used to call it "everything becoming facebook".

Social media is fundamentally a moat - a wall built around a set of consumers to keep them away from competitors. Investors love moats. If you whisper as quietly as you possibly can to yourself "I found a company with a wide moat that no one is talking about yet" JP Morgan himself will literally burst through your wall like the Kool Aid Man. They love it because it avoids competition, and as much as competition is the whole point of capitalism, it's the last thing an actual capitalist wants to deal with.

A big part of what made the early internet super valuable was the opposite of moats: open protocols. For example how GMail can send email to Yahoo or any other email provider. If Google had their way, that's not how email would work at all - you'd need a google account to both send and receive emails. That's why these companies have been trying to kill email for ages, trying to get people to use their own proprietary messaging systems instead, where you can only send to others with an account. Then they could capture you and keep you all to themselves.

Which brings us to the fediverse. The fediverse is an attempt to return to open protocols rather than creating a moat around a group of users. In many ways it's like email - your email provider might cut off a server if it's just sending spam all day, and this is basically defederation. But otherwise nothing stops you from communicating with anyone, and that's how it should be.

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