this post was submitted on 04 Nov 2023
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[–] Mereo@lemmy.ca 102 points 1 year ago (7 children)

For the life of me, I don't understand why they rebranded themselves. HBO is such a recognized brand. I was confused at first about what Max was.

[–] HurlingDurling@lemm.ee 97 points 1 year ago (1 children)

Because they have begun fucking over their customers and don't want to associate HBO with that

[–] Guajojo@lemmy.world 36 points 1 year ago

Ding ding ding, we have a winner

[–] phoneymouse@lemmy.world 48 points 1 year ago* (last edited 1 year ago)

Agree. HBO is some high class, quality shit. Max is meaningless. I guess it corresponds with the CEO of Discovery channel coming in to wreck HBO in the same way he did Discovery.

[–] DumbAceDragon@sh.itjust.works 21 points 1 year ago (1 children)

It's like Twitter rebranding to X. It's extremely detrimental to the brand, but it makes some executive feel really good about themselves and that's all that really matters apparently.

[–] Amilo159@lemmy.world 6 points 1 year ago (1 children)

The only X I'll ever recognise is my man X to the Z, Xzibit.

I just call the dead blue bird a Twatter now.

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[–] Semi-Hemi-Demigod@kbin.social 17 points 1 year ago (3 children)

Especially when one of their main competitors was called CineMAX

[–] 4am@lemm.ee 20 points 1 year ago

Isn’t Max literally Cinemax’s streaming service, that merged with HBO Now to form HBO Max, and is now back to being just Max?

This is the part that was, for some reason, never communicated to anyone. HBO streaming didn’t rebrand, they were absorbed into Cinemax.

[–] stevehobbes@lemmy.world 6 points 1 year ago

Cinemax has always been owned by HBO. https://en.wikipedia.org/wiki/Cinemax

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[–] TropicalDingdong@lemmy.world 14 points 1 year ago

MBAs have to justify there existence some how

[–] someguy3@lemmy.ca 6 points 1 year ago

One business analyst figures it's a new guy trying to establish his mark and/or his midlife crisis.

[–] bitsplease@lemmy.ml 6 points 1 year ago

Based on my experience working with PR teams and executives - you probably had a bored PR team that wanted to do something that feels important or relavent, and they pitched it to the exec team in a way that made them feel all important and excited (they probably threw in the phrase "lifestyle brand" a few times), so they went with it against all reason

[–] GlitterInfection@lemmy.world 52 points 1 year ago (4 children)

I just canceled their service today.

Removing 4k streaming from my subscription is the last straw for me. Fuck you, Max, for fucking over tons of content creators before this. Fuck discovery and fuck your garbage reality TV content trash. Fuck your terrible new app layout. Just generally fuck this era of streaming services.

I'm so pissed because HBO Max was a pretty great service for a time.

[–] superduperenigma@lemmy.world 32 points 1 year ago

Just generally fuck this era of streaming services.

The high seas, on the other hand, are pretty fantastic these days.

[–] iforgotmyinstance@lemmy.world 11 points 1 year ago

I receive their service for free but the email notifying me it would be dropped from 4k to 1080p was ridiculous.

[–] Stephen304@lemmy.ml 10 points 1 year ago (1 children)

HBO Max was the last service I still had before I fully committed to the high seas, for similar reasons. Removing Westworld before many people were even finished with the newest season was the final straw. There's nothing on any streaming service that I haven't been able to get in the same quality through *arr apps onto my Plex, including usually HDR and 5.1 now that I have rules set up to upgrade to those when available.

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[–] SexyTimeSasquatch@lemmy.world 35 points 1 year ago (2 children)

I expect that Elon is going to buy them and just get rid of the useless Ma part of the name.

[–] Potatisen@lemmy.world 34 points 1 year ago (3 children)
[–] LEDZeppelin@lemmy.world 10 points 1 year ago

What a genius idea, sir! It will be a utopia for free speech and block anyone who disagrees with us.

[–] Pringles@lemm.ee 5 points 1 year ago

We don't need the vulgar discourse of X on the worlds favorite porn site.

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[–] edgemaster72@lemmy.world 34 points 1 year ago (2 children)

Max+, everyone else is plussing it up these days, just a matter of time before they want in on that sweet plussy action

[–] And009@reddthat.com 8 points 1 year ago

Max pro plus

[–] octoperson@sh.itjust.works 22 points 1 year ago (2 children)

HBO MBERGUY

Along with a radical change in leadership and content.

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[–] ininewcrow@lemmy.ca 17 points 1 year ago

Isn't it just a legalese game? Hey we're HBO and we agree to this and that and this show and that arrangement and with this guy and that production.

A year later ... OK now we're HBO Go ... all agreements with HBO? Gone and changed, we're HBO Go now and these are our new terms, new productions, new people, new pricing, we make all the rules, f you

A year later ... Ok sorry about all the changes with HBO Go, ... we're now HBO Max ... the old name was shit you were right .. but we're making changes again and this time they're great .... for us ... again ... and not you ...

A year later ... yeah HBO Max sucked ... but we're changed to HBO Super Duper Time and we're changing rules and formats and pricing again because we can because we changed our name

[–] Whisper06@lemmy.dbzer0.com 13 points 1 year ago (3 children)

Max go -> Max now -> Max Max -> ???

[–] rob64@startrek.website 9 points 1 year ago

Just X... Oh wait...

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[–] FlyingSquid@lemmy.world 11 points 1 year ago (1 children)

At one point in time, I would have said something like 'Dave' as a joke. But now the UK has a channel called Dave.

https://en.wikipedia.org/wiki/Dave_(TV_channel)

[–] Stamets@startrek.website 7 points 1 year ago

Where shows never die, they just go on repeat.

[–] markstos@lemmy.world 11 points 1 year ago (2 children)
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[–] MrFappy@lemmy.world 11 points 1 year ago

I’m betting on just Axe. This is mainly based on what they do to fully dfinished programming already slated for their platform.

[–] RandomVideos@programming.dev 11 points 1 year ago (1 children)
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[–] Grass@sh.itjust.works 9 points 1 year ago (2 children)

Next musk will buy it and rename it x

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[–] BitingChaos@lemmy.world 9 points 1 year ago

It's clear they are morphing backwards into Cinemax.

[–] Neato@kbin.social 8 points 1 year ago (1 children)

Don't get why they'd want to be known as Max. Max is far, far inferior to HBO in content.

[–] driving_crooner 6 points 1 year ago

HBO is a premium brand, if they name their streaming service with that name and they start pushing up crap realities as Netflix did their brand is going to be destroyed.

[–] Epicurus0319@sopuli.xyz 8 points 1 year ago (1 children)
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[–] SnipingNinja@slrpnk.net 7 points 1 year ago (2 children)

Maxi, like IMAX but opposite.

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[–] torknorggren@lemm.ee 7 points 1 year ago

MAX BO...smells like blockbusters.

[–] lugal@lemmy.world 6 points 1 year ago

In an honesty offensive: MIN

[–] TheBat@lemmy.world 6 points 1 year ago

Profit Nolan saw where WB was heading and wisely jumped ship

[–] xenoclast@lemmy.world 6 points 1 year ago

With every price increase

[–] MargotRobbie@lemmy.world 6 points 1 year ago
[–] Restaldt@lemm.ee 5 points 1 year ago

Max+ by hbo

[–] Kolanaki@yiffit.net 5 points 1 year ago* (last edited 1 year ago)

If they keep cutting out letters the next iteration is probably going to be called "Ax."

[–] EfreetSK@lemmy.world 5 points 1 year ago* (last edited 1 year ago)

The Streaming Service Formely Known As Max

[–] gnomesaiyan@lemmy.world 5 points 1 year ago
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