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Brands that don't buy enough Twitter ads will lose verification
(www.theverge.com)
Bro what is elon doing????
At this point, I'd say: Providing entertainment to the internet while also helping grow the fediverse
Having never been on twitter myself I'm especially entertained, watching and laughing from a far corner of the internet
Twitter has a bad reputation from the "buzzworthy" people. It was nowhere near as bad as the terminally online would have you believe. I'd even say it was a GREAT site before 2016.
It's a social media platform. You (used to) choose whose tweets you saw. As such, it was easy to curate your account to stick to one kind of content. I never saw politics or sports, I only followed funny people. And I had every major brand straight up blocked
The 140 character days were like text Vine where you made a joke through constraints and I loved it
Notably, Vine was created by Twitter.
And then Vine was axed by Twitter. (One of the dumbest mistakes Twitter ever made - look how successful TikTok is, and think that Twitter literally had that a decade ago and decided to shut it down.)
So really, Vine was just video Twitter, instead of Twitter being text Vine.
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Since he started his act about buying Twitter I saw that as a personal vendetta to harm it - the ultimate tantrum for being mocked at there and not being under his control. He said he'd buy then backed off just to hurt Twitter's value, but then when he was forced to buy it for the first offer value, he got even more butthurt.
It's pretty clear that everything he's done since is to get revenge and destroy it. It's insane that some people keep praising his decisions towards Twitter as anything but ridiculous.
He's the rich brat who doesn't get brown nosed by the waiter in front of his date, then proceed to buy the restaurant just to fire the guy.
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Saudi Arabia put up 20 billion or so of the 44 he used to purchase twitter. The reason behind this is widely speculated to be Saudi Arabia wanting to destroy twitter because it was instrumental in the Arab Spring uprising.
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He is ensuring his place in history as a seminal business case study.
I can think of two explanations.
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He wants to intentionally run Twitter into the ground and destroy it. Probably because people were mean to him on it or something
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He’s completely lost his mind and is just being stupid.
Hanlons Razor makes me think it’s 2
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Just a few more failed businesses and in about 50 years he'll be all set to run for POTUS as the Republican nominee.
What a shame he was born in South Africa and isn't eligible.
for some reason, i don't think that would stop him from trying anyway and then throwing a tantrum for being ineligible.
I'm not convinced the GOP wouldn't nominate him, and that the current SCOTUS wouldn't rule he was eligible to run.
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I'm not American but I confess I'm relieved that he can't do that. Just try to imagine someone like him being able to fire nukes.
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Wait, wait, wait, lemme get this right.
Problem: They were low or revenue.
Response: Increase API costs
Problem: API costs are too high
Response: People started scrapping Twitter
Problem: People are scrapping the site
Response: Make users sign in to view tweets
Problem: People have to sign in to see any ads too
Response: Tell companies that if they don't spend enough on ads they will lose verification.
I mean, what's next?
Problem: Brands start leaving Twitter
Solution: Increase the price of Twitter Blue
Problem: Decrease of Twitter Blue subscribers
Solution: Sue every other competitor for alleged infringing Twitter's trade secrets
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wait wait wait, lemmy get this right
The pun was there the whole time!
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Imagine losing your arbitrary blue check mark because you didn't buy enough ads on a platform that no one really uses anyway.
this is the gold checkmark for brands, not the Twitter Blue sub checkmark
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This look more and more like a speedrun on how to bring down a well established platform in under a year.
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So Elon is now going for the severed horse head under the bedsheets approach to persuade advertisers?
That's a bold move.
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Someone was dropped on his head as a junior billionaire.
Imagine what this must look like on the inside.
You're a software engineer at Twitter. You keep getting these weird tasks that you know are stupid, but you keep doing them just to see where the hell this bullshit will end up.
And you haven't already quit because you're on an H1B/GC visa, and so your residence in the US is tied to your employment, effectively making you a corporate owned slave.
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Imagine being the person who last Sunday night got the call from Elon "I really like this random X logo. Redo the entire site right now and remove all of the birds and blue theming, and have it live in production by tomorrow morning."
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If I were a business that is under threat of this, my response would be "ok.". No business that actually cares about its image should promote on a website that's filled to the brim with bigots and nazis
Every day I think the dumpster fire can't get any bigger and every day I'm proven wrong.
Stop using twitter. They don’t get to have the brand recognition anymore.
Stop calling it twitter as well, twitter is dead and X marks its grave
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That'll bring your advertisers back
The "X" stands for Extortion.
I'm sure the ego-less CEOs in large corporations will take kindly to being extorted. (/s)
“Oh, ay, you got yourself a nice, beauty-ful brand over here. You got your followers, you got your eggs. Very nice. It would just be a cryin’ shame if somebody was to
impersonate it.”
All legitimate companies have already left twitler
Sooo... blackmail/coercion then...?
"Be a shame if you lost control of your brand on my platform, be a damn shame..."
Risky? More like suicidal. The Twitter brand hasn't so much been tarnished as blown to pieces by Elon Musk. If he thinks he's in a position to make demands of advertisers, when advertisers are already in life rafts heading for the shoreline, well, good luck with that. Have that band you're not paying play you off, because you're going down with the ship, and the advertisers aren't going with you.
Man, if you ever have a social media site you need to burn to the ground, Elon's your guy.
Twitter (ahem) "X" lost half its advertisers already. I don't think the site has the leverage to make such demands. If anything, it's going to push advertisers into the welcoming robot arms of Mark III Zuckerberg and Threads.
Ahahahahahahahahahahahahahaha. Repeat.
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this post was submitted on 26 Jul 2023
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