I always assumed the reason was to get more tendrils into your phone for that sweet sweet data $$$ and allowing themselves more control over shoving notifications in your face.
Do I sound bitter?
I'm sure there are some "data harvesting" reasons, but honestly, the simplest is likely the truest:
Most people aren't computer-savvy, and having an app is much easier for most users than going to a website (either directly or through a bookmark that they probably won't ever be able to find again).
One must remember, always and forever: most people aren't us/you. Just because something is easy for you to do doesn't mean it's easy for everyone else.
Is it dumb for me that T-Mobile has an app that just goes to a webview that I could get through my phone browser? Yes. Is it dumb for my parents? Absolutely ten thousand percent no.
The value (in terms of money made/saved/protected) that a company gets from having an app instead of a website only is probably ranked in this order:
1 - ease of use for the majority of customers, reducing tech and customer support calls, angry customers, lost goodwill, bad reputation
2-99 - same as #1
100 - data harvesting
I believe Spotify did this back in the day in order to hide as much of their AB testing from Apple who is essentially a competitor due to iTunes.
Having much of the UI delivered via web also makes it easier to deploy updates as no software update is necessary.
I cannot speak for them, but I can relate to the idea. There's one called Nobly that was based on a great idea but eliminated itself due to this.
They can make money off the downloads I would think.
Unless they're charging for the app (and if it's just a webview probably not), it actually costs them money to be on the App Store or the Play Store.
For certain things it makes sense to have an app imo, for instance music streaming services the desktop experience just has more features, plays better with my preamp/headphones and so on.
For something like Netflix it’s extremely irritating that they either intentionally gimp the experience of using the service on many browsers (IIRC Netflix is capped at 720p in Firefox still) or try to force users into using the app (see YouTube attempting to automatically redirect you to the app anytime you try to watch a video in the browser).
I've found most of them work much nicer and load faster.
I'm torn - apps are brutal for privacy but I really like the isolation from browser and all other sites. I typically clear browser cache on every exit so for apps that I use regularly, I am forced to sign in every time if going in through browser.
Wish browser apps had better isolation for multiple sessions.
Firefox Focus on Android sounds right up your alley.
I have it and use it. It's great (works for most sites). My point is actually the opposite - there are certain sites/services that become very unpleasant to use if you have to log in everytime you open the browser.
The advantage of apps is that for those particular services you don't have to reauthenticate each time you open them (the trade off being insecurity.
Using websites would be great if I could have a separate (isolated) instance per site. That way I could kill browse history for general browsing.
(The absolute worst are the apps that hop out to the browser (especially when they hard code Chrome, which I avoid where possible on Android.))
On the PC (by way of example), edge and chrome have web applications that are handy (think YouTube and YouTube music) but.... they share credentials! I keep a separate login for YT vs YTM (because google completely misunderstood the reason people keep videos separate from music when they killed the excellent Google Play Music). So... When I log into one, flips the default login for the other. Now, if they were separate apps, like on Android, the sessions are separated - as they ought to be!
I will say that Duck Duck Go's App Tracking protection is a fantastic way to tackle the way apps 'phone home' so much, however, since it leverages a full tunnel (yet local) VPN technique, you have to disable it if you want to connect to another VPN service.
(Bottom line - website based services are great, but, for goodness sake, I wish one had the option to persist various sites, but in isolation.)
This is why I love kbin. No nonsense apps just a PWA that works splendidly. Now I don't need a mastodon or lemmy app! It's all here!
FWIW, I've been using lemmy in a browser exclusively, not even a PWA and it works fine.
I'm not aware of a PWA implementation that supports multiple tabs either.
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