a cute meme that many people talk about for over a week
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Logo design credit goes to: tubbadu
There was a really big homestuck cutscene (big as in important and highly anticipated, it was just a regular swf file) and so many people were trying to watch it on the mspa website that it died. So the video was mirrored from site to site with a roaming megaflock of homestuck fans following it and overloading every single one along the way. I never saw a higher number of mainstream sites be crippled simultaneously.
The original answer is Kim Kardashian.
The phrase was popularized by appearing on the cover of the Winter 2014 issue of Paper magazine.
https://en.wikipedia.org/wiki/Paper_(magazine)#Breaktheinternet
you can see the cover here:
https://www.vanityfair.com/hollywood/2014/11/kim-kardashian-paper-magazine-nude-covers
The Kerch bridge catching on fire again.