I have heard that washing the shirt inside out and making sure to hang dry it helps, but I haven't had the patience to find out
I do this, it definitely works but the wear and tear is still there. This does help shirts last longer!
I kinda see this the most with DTG printing. And cheaper silkscreening. Takes years for for the good silk screened stuff to start degrading like that for me.
I just stick with blank shirts
I have reached the point where I actively avoid visible branding, prints or writing. Not only do they look like shit after two or three washing cycles tops, often like 90% of the price is for the logo on it.
Though i also will pay extra (within reason) when presented with the choice between a branded product and a more expensive one without any visible logos.
I value quality clothing that lasts more than a season or two, and I dont want to be a walking ad space for some corporation.
When I worked retail, I bought every color of our basic shirt. And then every color again with the pocket. Been years now and they still look new and mix and match easily
All my Hyena Agenda, Nomad Complex and 0Fox shirts have the best silk screening I've ever seen. No cracking, no peeling, doesn't feel like hard or weird like low-quality Walmart shirts, etc.
Too bad the first two places went out of business. :(
I have shirts from the 1980's that are still in great condition, and then I have shirts from 6 months ago that are ruined. They've definitely cut costs to the point that the products we're buying these days are disposable junk.
Wash inside-out, cold cycle, hang dry :)
When this happens to me, I lean into the distressed look and peel off as much as I can.
Admit it, you peel it off because peeling is satisfying!
I know a guy that bought a "distressed" Metallica shirt.
Like, he loves Metallica! He definitely would have worn it enough that it would have distressed itself over time.
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