What they don't mention is the free phone upgrades and the free phones for joining a new phone company and what percentage of expensive phones they provide.
At least in America often the top-tier phones will get the best deals. An example is various carriers a few times a year will give you a new iPhone or Galaxy for free or low cost if you trade in an iPhone or Galaxy (often running promos even taking outdated and broken handsets Example Verizon iPhone 15 Pro deal). Very often budget handsets get little to no subsidy and worse trade-in deals. How many people facing the option of trading in a broken phone for a free high end model, or getting enough trade in value to buy a cheaper basic handset, would not choose and iPhone Pro Max.
I feel like the fact that service providers routinely offer deals to incentivize you to get phones would help.
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