Ultimately, it's because the foundational ideas of communism don't scale.
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Because it was spread by a totalitarian communist dictatorship. if the USSR were democratic , they wouldve spread democracy.
because its a centralized system with well defined hierarchies. makes it incredibly easy to subvert and control.
Lots of good answers here - it's the kind of question where lots of explanations are partly correct. For me, the decision by early communists to advocate for violent revolution as the only or main way of bringing about communism is a key factor.
It's pretty common for revolutions to produce dictators, going right back to the fall of the Roman Republic. Ironically, the Roman Civil War that preceded the fall was won by the populares - the people's movement, as opposed to the optimates, the aristocracy. And yet, the end result was the abolition of the tribunes, which had been the people's branch of the legislature, and the establishment of the Dictatorship of Julius Caesar, then the Principate of his nephew, Augustus, who we now regard as having been the first Roman Emperor. It wouldn't be accurate to project back our exact ideas of democracy or class politics to the Romans, but it's pretty telling that one of the first explicitly 'class-based' civil wars in history turned out this way.
Many centuries later, the Wars of the Three Kingdoms in the British Isles had a similar outcome: the royalists were defeated by the parliamentarians, only for the victorious generals to set up one of their own as what we would now call a dictator (Oliver Cromwell as 'Lord Protector'), who was virtually a king himself.
(Worth noting here that many people assumed George Washington would turn out to be another Cromwell. The fact that he didn't and the question of why he didn't, is not something I know enough to even begin to speculate about, but is definitely something to look into when trying to understand this topic.)
Most relevant for the early communists was the French Revolution, which led to the rise of Napoleon Bonaparte who, more or less explicitly imitating Caesar and Augustus, made himself sole ruler of France, first as 'Consul' (a title also borrowed from Classical Rome), then Emperor. He was also followed, a little later, by his nephew doing a very similar thing, again explicitly imitating the Romans.
Ironically, Marx himself wrote about this exact tendency, even calling it 'Bonapartism', to warn revolutionaries to try and avoid it. I don't know how exactly he missed the point that the very thing he elsewhere advocated for - violent revolution - was itself the cause of Bonapartism but it seems he did. Plainly, the early Marxists didn't sufficiently heed this warning, for whatever reason (and see other replies in this thread for many good suggestions!).
Basically, if you're going to advocate for the violent destruction of a system of government, you are running a major risk that in the ensuing chaos, someone very good at being violent and decisive will end with far too much power.
Because the Soviet Union was autocratic and communist/socialist countries had to choose between cosying up to them and being destroyed by the CIA.
because of a few things
a) when you start a game of monopoly, everybody is equal. by the end of the game, wealth (think of wealth as an analog to power) snowballs and only one or two people will have all the resources.
when you start a communist government, it's not a fresh game of monopoly. it's a continuation of the previous game. and the vast majority of people are joining in after the wealth has been accumulated. therefore, power remains in the hand of the powerful
b) there is a large variance in human capabilities. to be frank, the vast majority of people are sheep. their world view is narrow and motivation stunted. they don't really care very much about things outside of their life and they don't want to learn, grow, etc. there isn't anything wrong with that, and there's sort of a whole religion based on this
but some people are very talented, ambitious, and greedy. these people will end up at higher positions, no matter your form of government. humans tend to naturally distribute ourselves in hierarchies. aka pyramids
this goes all the way back to our primate roots. look at chimps where the male leader of the pack has dibs on which female monkey he wants to mate with. the weaker monkeys have to bow their head and take what they can get.
tldr: hierarchy and pyramids are in the very fabric of human existence. doesn't matter what form of government or economic system you pick. pyramid will develop somehow, someway