Also scams. They know you, your name, your contacts, dob, where you work, where you spend leisure time, your face, your house layout, and from your message details probably your darkest secrets and ssn.
Chinese online and over the phone scams have been surging massively in the past few years.
But if they stop going at any point then they stop hearing about it. Its a naturally shrinking demographic.
You need to reach out to new audiences to replace old ones. We need ads at locations and on platforms frequented by youth (under 30) to see good box office returns for obscure films.