This is definitely a thing, but I have a different take on OnlyFans in particular.
I don’t think they ever wanted to get porn off their platform. Unlike sites like Reddit and Twitter, they started as a porn site and they have always made all their money from porn. They really started raking it in during the height of COVID, and when the platform got huge, that started attracting unwanted attention from Big Banking. It’s difficult and expensive to maintain reliable credit card processing as an adult site because these big banks have very strict and ever-evolving puritanical rules about what types of content they’ll process payments for. Run afoul of these banks, lose the ability to process Visa and Mastercard, and your business is dead in the water.
By appearing to pivot away from hardcore content and aggressively promoting SFW creators, it’s easier to make the case to credit card companies that it’s not just a porn site.
OnlyFans makes an astronomical, disgusting amount of money. They know where their bread is buttered. It’s a soulless capitalist enterprise, they don’t give a shit about the “morality” or porn or anything else. Their only goal is to maximize profits, and every decision they make can and should be viewed through that lens. They don’t sell paid ads on their site so they don’t have to worry about advertisers pulling out the way sites like Reddit and Twitter do. Plus Reddit and Twitter were never making real money off adult content on their sites; we have always driven tons of traffic to their platforms but they don’t actually profit from our presence there beyond the traffic we bring, so it’s easy for them to discard us once the users are already there and invested. None of that is true for OnlyFans.
FWIW, this is not a popular take among my peers. Most seem to think OF is like the other tech companies that want to boot us once they get big enough. But I think there’s decent evidence that OF does not want to do that and will never do that. Not because they care about us or anything, but because our porn makes them hundreds of billions of dollars (probably.)
The traditional porn sites also struggle to retain payment processors and pay exorbitant transaction fees (10%+)
There has been a big crackdown recently due to the rise of Christofascism